5 Reasons Why Every Business needs a website

Do you have a business without a website?

According to our research, more than half of the businesses in Kota Kinabalu (58%) don’t have a website yet. We understand the reasons why most business owners are still reluctant to make the move. You might think that building a website is costly, or that you already have enough customer base for your business, or even think that you’re infamous and there’s no need to get a website. But the reality is, building a website not only save you time and cost, but it also helps in promoting your products and services, not only to local customers, but also customers overseas.

Here are the top 5 reasons why we think that every business needs a website.

1. Grow your business.

Engage wider audiences with the introduction of your online presence. Having your own website will attract new customers to your business and grow your business. If you’re hoping to expand your business and bring in new customers, having a website is an important strategy. Small businesses who’ve experimented with launching a website report being happy with their success. Surveys on small business’ websites show that 81 percent of companies that launched sites saw their business grow, and 97 percent of small business owners would recommend having a website to other small business owners.

2. Add credibility to your business.

More and more people are searching online for things they want, or for solutions to their problems, to compare prices or just to get some information regarding a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do, especially if you’re home-based business without a bricks-and-mortar address.

You’ll be thinking that you can have a freebie website is better than having no website at all, but when it comes to convincing consumers to make a purchase, first impressions are important. Fifty-seven percent of people won’t recommend a business with a poorly designed mobile site. Most consumers make judgments about your business based on the appearance of your website. That is why you need a professionally designed website.

Having a professionally designed, thorough and easy-to-use website can help you to more easily convey to potential customers that you are a reputable organization, one they want to do business with.

3. Saving time and cost

Building a website can save you time and cost in the long run and offer a better return on investment than any other form of advertisement. Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events, the cost of building a website is relatively low, it’s a plus point if you run your business websites with WordPress which is very low cost to maintain, add or change your own contents easily and regularly, saving you money in updates.

Your website is also open 24/7, thus enabling your website to do the work for you while you’re busy working on other things.

4. Branding.

Position yourself and stay in control with your brand. Building a website allows you to position yourself in the market to get the exact type of customers you’re looking for.

5. Showcase your products and services.

In its most basic form, think your website as an online brochure or catalogue that can be updated at any time. It is much easier to manage and update information about your products and services on your website than it is to print out brochures or catalogs. Having a website is an effective way of letting your customers know about your new products or services that you offer. Unlike your bricks-and-mortar address, a website is open 24/7, 365 days a year. Your customers can contact you, sign up to your courses or purchase directly from your website even after your business hours.

By including a portfolio page, your customers can check out on the works that you have done in the past thus boosting confidence in purchasing a product or services from you.

In conclusion

Having a website nowadays is a must for your business. It can be easy and hassle free if you’ve found the right partner. Engage wider audiences / potential customers by boosting your online presence for your local business. Get in touch with us today hi@neoweb.com.my or WhatsApp us at +6012 862 6229 for a FREE quotation.

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